Traffic Safety Culture Report

Road user behaviour is large contributor to traffic collisions. Understanding road users’ attitudes, and how that relates to behaviour, can help inform traffic safety initiatives. The results indicate that overall the culture is positive, but there is still room for improvement with respect to behaviour, and what is considered acceptable behaviour, on our roads.

What would influence your

driving behaviour?

Causing a collision 84%
Demerit points 62%
Safety technology in car 61%
More police checkpoints 60%

Assess Changes Among Road Users

The City of Edmonton’s 2018 Edmonton and Area Traffic Safety Culture Survey is the third version of this study and aims to measure against previous versions to assess changes in attitudes, perceptions and behaviours among road users. It included over 5,000 drivers, pedestrians, cyclists and motorcyclists in Edmonton and surrounding areas who took part in this study by way of telephone, online and Insight Community survey.

Key Highlights

Speeding

83 %

feel Speeding on Residential Roads is Unacceptable

47 %

feel Speeding on Freeways is Unacceptable

Distracted Driving

% saying unacceptable

Having done so at least rarely in past 30 days

feel it is unacceptable to use electronic devices for text, email, etc. while driving.
Unacceptable 97%
feel it is unacceptable to do so while stopped in traffic.
Unacceptable 77%
feel it is unacceptable to talk on a hand-help phone while driving
Unacceptable 89%
have done it at least rarely in the past 30 days
Have done so 20%
have done it at least rarely in the past 30 days.
Have done so 51%
have done it at least rarely in the past 30 days.
Have done so 22%

Automated Enforcement

0 %

feel Intersection Safety Cameras should be used to ticket drivers who run red lights

0 %

feel Intersection Safety Cameras should be used to ticket drivers who speed through intersections

0 %

feel camera based enforcement should be used to ticket distracted drivers

0 %

feel photo radar should be used to ticket drivers who are speeding

Risky Driving

% saying unacceptable

vs

Having done so at least rarely in past 30 days

Tailgating
Unacceptable 97%
Drive through a light that just turned red when could have stopped
Unacceptable 95%
Failed to yield to pedestrian who had right of way
Unacceptable 95%
Drive while sleepy
Unacceptable 86%
Weave in and out of traffic
Unacceptable 85%
Tailgating
31%
Drive through a light that just turned red when could have stopped
28%
Failed to yield to pedestrian who had right of way
24%
Drive while sleepy
39%
Weave in and out of traffic
29%

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