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Evaluation of ‘Run a Red and Stop Dead’ Media Campaign

CRISP has traditionally used community-wide advertising to carry safety messages encouraging drivers to adopt safer driving behaviour in intersections. The broad advertising has included newspaper and transit advertisements, billboards, radio spots, and information cards.

Evidence suggests that the more targeted a campaign, the greater the effectiveness in
reducing collisions and that safety message signage at intersections can reduce the number of stop sign violations and increases driver compliance at crosswalks. However, other studies have not shown warning signs to produce any change in driver behaviour.

The primary goal of this project was to decrease the number of red light violations and reduce vehicle speeds at select intersections in the Capital region. The secondary goal was to determine the effectiveness of communicating intersection safety messages. Two types of methods were used, a community wide campaign, and targeted signage at high collision intersections.

Evaluation of ‘Run a Red and Stop Dead’ Media Campaign (PDF)

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