Media & Resources

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Awareness Campaigns

CRISP utilized mass media to raise awareness of the serious danger at intersections to motivate a change in attitude and road use behaviour. CRISP creative focused on the rules of the road and unsafe behaviors at intersections for the four key areas to contribute to the reduction of intersection collisions:

  • Red Light Violations
  • Pedestrian Safety
  • High Crash Intersections
  • Speeding Through Intersections

2010: Rushed a Left Turn Campaign

In January 2010, CRISP targeted unsafe left turns by reminding motorists that driving is not a game, but a responsibility that needs to be taken seriously. The overall goal of the campaign was to reduce the number of injuries and fatalities at Capital Region intersections by showing the real consequences that can happen when drivers

2009: Was Speeding – Only the Tree Lived Campaign

In the Spring of 2009, CRISP again targeted speeding by by reminding people that driving is not a game, but an activity that needs to be taken seriously. The overall goal of the campaign was to reduce the number of injuries and fatalities at Capital Region intersections by showing the real consequences that can happen

2007: Understand the Impact – It Won’t Kill to Pay Attention at Intersections Campaign

In the fall of 2007, the focus for CRISP was a targeted pedestrian safety campaign. Understand the Impact – It Won’t Kill to Pay Attention at Intersections highlights the impact of a collision, focusing on the physical, mental, emotional and financial consequences of vehicle/pedestrian collisions. The goal of the campaign is to educate pedestrians and drivers to

Media Contacts

Materials to help traffic safety professionals and stakeholders, the media and individuals with information on CRISP intersection safety articles, news releases and awareness campaigns.

For more information, contact:

Donna Hladun, CRISP Communications
Phone: 780.405.9979
Email: hladun@shaw.ca

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