Media & Resources

Awareness Campaigns

CRISP utilized mass media to raise awareness of the serious danger at intersections to motivate a change in attitude and road use behaviour. CRISP creative focused on the rules of the road and unsafe behaviors at intersections for the four key areas to contribute to the reduction of intersection collisions:

  • Red Light Violations
  • Pedestrian Safety
  • High Crash Intersections
  • Speeding Through Intersections

2010: Rushed a Left Turn Campaign

2009: Was Speeding – Only the Tree Lived Campaign

2007: Understand the Impact – It Won’t Kill to Pay Attention at Intersections Campaign