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2009: Was Speeding – Only the Tree Lived Campaign

In the Spring of 2009, CRISP again targeted speeding by by reminding people that driving is not a game, but an activity that needs to be taken seriously. The overall goal of the campaign was to reduce the number of injuries and fatalities at Capital Region intersections by showing the real consequences that can happen when drivers speed. The campaign utilized billboards, transit shelters and radio advertising and aligned with the Alberta Traffic Safety Calendar.

CRISP Speeding News Release (PDF)

Listen to the Speeding Radio Spot

Speeding Creative
Speeding Billboard (PDF)

Speeding Billboard

Speeding Transit Shelter (PDF)

Speeding Transit Shelter

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About CRISP

CRISP partners share resources and expertise to implement on-going, collaborative and integrated intersection safety research and initiatives to reduce the frequency and severity of intersection collisions in Alberta’s Capital Region. Initiatives are evidence-based and integrate best practices in the areas of education, engineering and enforcement followed by evaluation of results, and target four priorities: red light violations, pedestrian safety, speed and high crash locations.

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