In the Spring of 2009, CRISP again targeted speeding by by reminding people that driving is not a game, but an activity that needs to be taken seriously. The overall goal of the campaign was to reduce the number of injuries and fatalities at Capital Region intersections by showing the real consequences that can happen when drivers speed. The campaign utilized billboards, transit shelters and radio advertising and aligned with the Alberta Traffic Safety Calendar.
CRISP Speeding News Release (PDF)
Listen to the Speeding Radio Spot
Speeding Creative
Speeding Billboard (PDF)
Speeding Transit Shelter (PDF)
