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2007: Understand the Impact – It Won’t Kill to Pay Attention at Intersections Campaign

In the fall of 2007, the focus for CRISP was a targeted pedestrian safety campaign. Understand the Impact – It Won’t Kill to Pay Attention at Intersections highlights the impact of a collision, focusing on the physical, mental, emotional and financial consequences of vehicle/pedestrian collisions. The goal of the campaign is to educate pedestrians and drivers to practice sharing the road, and the responsibility of both parties to be aware and look out for each other.

Understand the Impact Creative

CRISP-2007-Bus-Shelter

CRISP-2007-LRT-Interior

CRISP-2007-LRT-Station

CRISP-2007-Bus-King

CRISP-2007-Newspaper

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About CRISP

CRISP partners share resources and expertise to implement on-going, collaborative and integrated intersection safety research and initiatives to reduce the frequency and severity of intersection collisions in Alberta’s Capital Region. Initiatives are evidence-based and integrate best practices in the areas of education, engineering and enforcement followed by evaluation of results, and target four priorities: red light violations, pedestrian safety, speed and high crash locations.

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